Sunday, April 03, 2005
reading Response 7: due 4/4 at 9PM
For Monday, 4/4:
CREATING DESIRE: DESIGN IN THE NEW WORLD ORDER
READ essay "ALT.EVERYTHING" on youth marketing from Naomi Klein's "No Logo" and NY Times article on tweens called "LABELING A GENERATION"
get both articles as PDF's on COURSE RESERVE
http://libnet.buffalo.edu/reservex/ART422.ROTHENBERG.xml
We will also be watching the video "Marketing Cool".
Questions:
What does Naomi Klein mean when she refers to Micheal de Certeau’s notion of “being in-between”? How is the consumer in a state of “being in-between”?
How would you define the use of the word “camp” in currrent advertising campaigns? How has camp changed from Susan Sontag’s first use of it in terms of the advertising apparatus?
Do you think we can be truly critical in an age of mass camp?
If you were to invent a new product for tweens what would it be and why?
CREATING DESIRE: DESIGN IN THE NEW WORLD ORDER
READ essay "ALT.EVERYTHING" on youth marketing from Naomi Klein's "No Logo" and NY Times article on tweens called "LABELING A GENERATION"
get both articles as PDF's on COURSE RESERVE
http://libnet.buffalo.edu/reservex/ART422.ROTHENBERG.xml
We will also be watching the video "Marketing Cool".
Questions:
What does Naomi Klein mean when she refers to Micheal de Certeau’s notion of “being in-between”? How is the consumer in a state of “being in-between”?
How would you define the use of the word “camp” in currrent advertising campaigns? How has camp changed from Susan Sontag’s first use of it in terms of the advertising apparatus?
Do you think we can be truly critical in an age of mass camp?
If you were to invent a new product for tweens what would it be and why?
