Saturday, March 26, 2005
'Toy' Design (Reading Response 6: Due 3/27 at 5PM)
You should have read:
READ NY Times Magazine on design for children (photocopy)
and PDF "PLAY'S THE THING" on COURSE RESERVE
Questions:
Although a difficult market to sell to, teens are the newest, and most desireble untapped group of consumers. marketers are continuing to examine young consumers in order to target them succesfully and as a result they have sucessfully commercialized childhood. Marketers seem to be selling to kids the experience of adulthood and because of today's aggressive commercial culture, kids have been pushed into "getting older younger."
Discuss how the commercialization of childhood is affecting these "Tweens" as a new demographics?
How is Ann Hulbert comparing adults and children in their roles as consumers?
It appears that Richard Tait and Whit Alexander advocate that it is not necessarily winning that gives us the thrill of playing a game, but the satisfaction of 'shining' while being entertained and the ways in which we are entertained.
How is this approach predicted to benefit children and families in the long run? Do you believe that this will be effective?
And if so, why are old games still being purchased today?
READ NY Times Magazine on design for children (photocopy)
and PDF "PLAY'S THE THING" on COURSE RESERVE
Questions:
Although a difficult market to sell to, teens are the newest, and most desireble untapped group of consumers. marketers are continuing to examine young consumers in order to target them succesfully and as a result they have sucessfully commercialized childhood. Marketers seem to be selling to kids the experience of adulthood and because of today's aggressive commercial culture, kids have been pushed into "getting older younger."
Discuss how the commercialization of childhood is affecting these "Tweens" as a new demographics?
How is Ann Hulbert comparing adults and children in their roles as consumers?
It appears that Richard Tait and Whit Alexander advocate that it is not necessarily winning that gives us the thrill of playing a game, but the satisfaction of 'shining' while being entertained and the ways in which we are entertained.
How is this approach predicted to benefit children and families in the long run? Do you believe that this will be effective?
And if so, why are old games still being purchased today?
