Friday, January 28, 2005
Reading Response 2: due 1/30 at 5PM
Please be on time for class. We will begin with a screening of "Funny Face" and then follow with class discussion about the reading.
Gender and Design reading:
Construction of the Modernist Woman, Susan Sellers
Excerpt from Mechanical Bride, Ellen Lupton
Clinique Case Study, Pat Kirkham
View Brodovitch portfolio:
http://www.commarts.com/CA/feapion/brodovitch/
Questions to direct your thoughts on the reading:
Why do women begin to represent the “machine”?
What visual and aesthetic devices of Modernism does Brodovitch use to “construct” the modern woman? How did these techniques facilitate a utopia or fantasy-scape for women?
What are the similarities and differences between gender roles in product advertising/product design and the constructed image of the modern woman?
Are there any recent products/technologies that move beyond or transgress existing gender roles?
Gender and Design reading:
Construction of the Modernist Woman, Susan Sellers
Excerpt from Mechanical Bride, Ellen Lupton
Clinique Case Study, Pat Kirkham
View Brodovitch portfolio:
http://www.commarts.com/CA/feapion/brodovitch/
Questions to direct your thoughts on the reading:
Why do women begin to represent the “machine”?
What visual and aesthetic devices of Modernism does Brodovitch use to “construct” the modern woman? How did these techniques facilitate a utopia or fantasy-scape for women?
What are the similarities and differences between gender roles in product advertising/product design and the constructed image of the modern woman?
Are there any recent products/technologies that move beyond or transgress existing gender roles?
Sunday, January 23, 2005
Reading Response 1: due 1/23 at 9PM
To respond to this post:
1. click on orange 'comments' link which takes you to a new page with just the individual posting
2. click on orange 'Post a comment'
3. a new page comes up that allows you to post as an anonymous user. use this until we get the team member accounts working properly
4. don't forget YOUR NAME on your comment posting since you are responding as anonymous!
Readings:
Andrew Blauvelt essay from “Strangely Familiar Design” (photocopy)
Michael Rock essay “Designer as Author”
http://www.eyemagazine.com/feature.php?id=30&fid=258
Questions to consider when writing your response (you can address other points as well):
What is the difference between an artist’s book and an activist project in terms of authorship, pragmatics and intention?
From the M. Rock text, "Foucault noted that the figure of the author is not a particularly liberating one: the author as origin, authority and ultimate owner of the text guards against free will of the reader. Transferring the authority of the text back over to the author contains and categorizes the work, narrowing the possibilities for interpretation."
So then does authorship really matter anymore? In terms of design?
Based on both readings:
How has postmodern theory with regards to "the death of the author" affected current design practice in terms of an interdisciplinary approach and the consumer as part of the production process?
1. click on orange 'comments' link which takes you to a new page with just the individual posting
2. click on orange 'Post a comment'
3. a new page comes up that allows you to post as an anonymous user. use this until we get the team member accounts working properly
4. don't forget YOUR NAME on your comment posting since you are responding as anonymous!
Readings:
Andrew Blauvelt essay from “Strangely Familiar Design” (photocopy)
Michael Rock essay “Designer as Author”
http://www.eyemagazine.com/feature.php?id=30&fid=258
Questions to consider when writing your response (you can address other points as well):
What is the difference between an artist’s book and an activist project in terms of authorship, pragmatics and intention?
From the M. Rock text, "Foucault noted that the figure of the author is not a particularly liberating one: the author as origin, authority and ultimate owner of the text guards against free will of the reader. Transferring the authority of the text back over to the author contains and categorizes the work, narrowing the possibilities for interpretation."
So then does authorship really matter anymore? In terms of design?
Based on both readings:
How has postmodern theory with regards to "the death of the author" affected current design practice in terms of an interdisciplinary approach and the consumer as part of the production process?
